improvement is understanding your customers and solving their problems. Follow this and you can’t go wrong, no matter your business industry!
Why does understanding customers matter?
How could your business survive if you didn’t sell to customers? Whether your customers are the general public or other business and organisations, you know that you need them to keep coming back to you.
For example, if you run a successful grocery store that sells a huge variety of foods, you will undoubtedly have plenty of customers coming through the door every day. Now, if you want sell new foods, you must pick carefully. Pick foods that your customers don’t like and suddenly business will flop. Knowing your customers is key.
Solve their problems
When you understand your customers, you can alter your business to suit them. It’s more than just supplying the foods they like for example. If your customers are sporty, athletic and interested in healthy living, you can start investing in products that will interest them. Then take it one step further.
For example, your sporty customers like eating lean foods, tofu and other protein rich meats that are low in fat… but they might not know many recipes that use these foods. Why not email them recipe ideas or group together ingredients on the shelves, offering them printed recipes? Get those customers coming back again and again by offering solutions to their problems and a convenient place to buy that solution.
How to understand your customers
So, now you know why understanding your customers is so important, it’s time to learn how to understand them.
To start, you need to collect data. You need data like their age (asking what age group they fall into is much politer than asking for a specific age), gender, job etc. A great way to get to know your customers is through a survey.
Then, use a CRM software service to collect all the data and communicate with your customers on a regular basis. The great thing about CRMs is that they collect data, send out communications and track sales progress with each customer. There’s very little room for human error and it ensures none of your customers are ever neglected! As soon as you have new stock in, you can set up the CRM to auto contact your customers so they don’t miss out, for example.
There are many CRMs on the market to choose from, but one I’m particularly fond of is webcrm.com/uk. Why not give it a try, get to know your customers, and see how much your business can grow!