Search Engine Optimization is one of the most vital ways of marketing and improving business visibility. While businesses delve into studying and unlocking the secrets of successful digital marketing strategies, real estate investor websites have a different story. A different niche, with seasonal feedbacks from decision makers.
Real Estate Search Engine Optimization builds up its strength at least 4 – 9 months after commencing and consistently running it before organic traffic increases. It takes time and effort to elevate the rankings of a real estate investor website within the SERP.
Listed below are some actionable tips to calculate the ROI of real estate investing SEO. Remember, in digital marketing, patience is still a virtue.
Pay attention to Conversions
Observing the number of people visiting your site, blog, and social media profiles are good, but still not an actionable metric. The difference between site visitors and conversions is that the people who converted took the action to become a potential client. They left their information within your opt-in forms and became a lead.
If fewer visitors leave their information, the culprit may be using the wrong keyword, not optimizing meta tags, and so on. The problem is, if you’re not optimizing meta tags or using the right keywords, then visitors to real estate investor websites aren’t having their search queries answered, leaving the site early.
Compare Before and After Screenshots. Do not be dependent to Rank Trackers
SEO reports can be better understood with visuals. Again, real estate investor websites do not have that much visitors..
Using something like Brights Local to track your SERPs comes in handy as well as before and after pictures of your properties, taking before and after screenshots to see where a SERP is from when you started to where you are now is a great way to keep you motivated.
Estimate Your Revenue
Your Return Of Investments is determined by how much revenue is made. Keeping an eye on expenditures, profits, and the overall revenue is just as important as trying to work on boosting real estate investor websites.
Keep in mind that the closing rate is a percentage. This is calculated by taking the total number of leads acquired from SEO, then dividing the number of closed deals by that number, and multiplying it by 100 – and there you’ve got your closing ratio %. Calculate your ROI to check which areas of your efforts need better strategy.
Julia Makin is a digital marketing expert, always checking the most effective strategies to implement for her clients. She specializes in SEO and PPC campaigns for small to medium sized enterprises.