How Technology is Helping Wholesale Businesses to increase Sales

Businesses to increase Sales
Businesses to increase Sales

An unorganized warehouse does not only look bad to the eyes but it also becomes more of a liability to an organization as the warehouse is the central hub from which any trading and distribution business delivers on its promises. However not all’s doom and gloom as taking charge of your warehouse’s efficiency is now much easier than ever due to improvements in technology and movements such as globalization.

Wholesale distributors are looking for imaginative new ways to offer their customers a smooth, productive, multichannel shopping experience.

Today we are gonna learn how to increase efficiency of your wholesale business with the help of technology.

Firstly, get idea of the things and how they are working in your warehouse’s current state.  Consider these questions:

  • How fast are the products moving?
  • What’s the margin of error when stock taking is done?
  • Is there any paper trails to changes made in the warehouse?

When you have the data, take a real hard look at your data, and understand what the numbers are telling you. It is also good to get in some independent reviews of your warehouse if you can afford the time and money.

To get you started, you can consider the three strategies in order to improve warehouse efficiencies.

1. Automate the processes by adopting a wholesale management software. 

The first alarm bell that should ring in your head is if your warehousing operations are automated or not. I don’t mean having robots and a production line, but at the very least, accounting and stock-taking should be managed by an inventory management software. The next level up would be order processing, where your purchases and deliveries are also managed by software.

Costly mistakes are often due to human error rather than faulty systems. Give your system the tools they need and see how well they perform. Good systems, paired with powerful software will go a long way in eliminating inefficiencies in your warehouse. They also will give you valuable real time data about your stock and purchasing habits, so you can make better business decisions for the company.

2. Empowerment of your Employees

Warehouse operations greatly improve with technology, but we cannot neglect valuable human capital too. Fundamentally, employees should be doing what machines or software cannot do. That’s how they will be motivated and add value to the company.

Good systems, paired with powerful software will go a long way in eliminating inefficiencies in your warehouse. They also will give you valuable real time data about your stock and purchasing habits, so you can make better business decisions for the company.

3. B2B eCommerce Platform 

There’s no question that more and more B2B buyers prefer to make their purchases and manage their accounts online. It’s imperative that you offer a robust B2B eCommerce experience if you want to increase sales volume and boost revenue.

To select the best software to run your eCommerce website, you need to consider factors such as hosting, mobile optimization, scalability, payment options, personalization, integration, security, inventory management, and more.

To help you get started on your research, here are some popular eCommerce platforms used by many B2B wholesalers: EMERGE App, Magento, NetSuite, and IBM’s Enterprise B2B eCommerce software.

Conclusion

A common thread in our conversations with warehouse operators and trading business revolves around data collection.

There is an old adage that goes: “you can’t improve something you haven’t measured.”

Businesses cannot run on estimates, so it is essential that you are well aware of the baseline, the actual and exact expenditures, the where and how’s about them in detail before you start making changes.

Then evaluate and create regular feedback to the employees on individual and departmental performances. This healthy habit of making positive and informed changes will go a long way to solve your warehouse woes.

Adopting yourself with good wholesale management systems like EMERGE App gives you a benefit of staying ahead of the competition.

Categories
Technology

Lucjan Zaborowski is the Head of Digital for 1E. Lucjan is also an experienced marketer and project manager with a solid understanding of digital acquisition and optimization, product marketing and program management. He has over six years of experience in multi-channel digital acquisition. He is keen to learn and stay up to date with the latest marketing trends.

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