A website is one of the most powerful marketing tools a small business can have. Today, there are nearly 3.5 billion people on the Internet. The number is only expected to grow in the coming years.
Businesses have taken advantage of this trend through various e-commerce channels. In 2016 alone, B2C e-commerce sales reached a total of 1.915 trillion and B2B sales amounted to almost twice that value. Experts predict that, as technology improves, e-commerce will continue to take up a larger share of total commerce worldwide.
E-commerce offers a myriad of advantages over traditional networks including better scalability, wider reach, and less infrastructure required. Through e-commerce, businesses are able to reach their customers directly, reducing the need for middlemen and distribution networks.
If you’re a proud business owner looking to take things to the next level, it’s time to get yourself a website.
Before You Get Started, Wait A Minute…
Why are you building a website in the first place?
A common mistake among small business owners is building a website for the sake of having one. Instead of jumping in right away, ask yourself what you need the website for. Is it for selling products? Gaining subscribers? Soliciting donations?
Whatever the purpose may be, you should have a clear picture of what you want your website to be. Here’s a short guide on building the perfect website for your small business.
Register Your Domain Name
The first step in building a website is deciding on a name. As much as possible, your website should be the same as your business name to avoid any confusion. For example: Amazon is Amazon.com and The New York Times is NYtimes.com. You get the picture.
Web hosting companies like WebsiteSpot provide cheap domain names and web hosting services. They’ll be able to tell you if your desired domain name is still available as well as provide you the necessary tools to get started.
Draw An Outline Of Your Website
Before you even begin the process of building your website, you should draft an outline of what you want it to look like. Putting every detail on paper prior to consulting a web developer can give you a clearer picture of what you’re trying to build. Plus, the notes will help your web developer understand exactly what you’re looking for.
Develop Your Website
Now for the fun part!
Once you have your domain name and your outline ready, you can start building your website. Find a web developer with the right skills, experience, and attitude for the job. It’s always best to hire someone with a good portfolio and years of experience in the bag.
A good web developer will be able to tell you which platform and tools match your website needs. Developers can either build the site from scratch or use platforms like WordPress, Wix, Joomla, and many others. Each platform has its own advantages and disadvantages, depending on what you’re looking for.
Not sure where to start? WebsiteSpot provides you with all the tools you need to build a website and more!