Most Australian online entrepreneurs fail because they have poor, unreadable websites. Today, you get a hunch or gut feeling that people want to buy mattresses online and voila, tomorrow you have a website selling mattresses. For one, you have not done proper market survey to know what kind of audience you are targeting. Two, your content is shady since you are no authority in mattresses. Three, Google throws you into a sandbox since your SEO is poor and not well optimized. Four, the website is full of clutter and has no aesthetic appeal to the visitors.
And in this way, the list of wrongs goes on and on. Well, you need to right the wrongs by getting a professional web designer to redesign your website. But how do you get the best web design businesses in Sydney?
Client testimonials and word of mouth
A business reputation is built by the word going around town from either satisfied customers or those that think that they were conned. In web design, the narrative is all the same. Read client testimonials and reviews that praise the company as this will give you a gist of what to expect. If there are no online testimonials to whet your appetite, you could as well rely on word of mouth from friends and business associates who have gone through the path that you are following.
Uptime, bandwidth and load speed
Other than web design, most companies also provide domain and hosting services. It is these additional services that you need to give a keen eye to. Check the site uptime, bandwidth, load speed and storage capacity. They should be optimal to ensure that your website is up almost all the time and has good loading speeds so that clients do not wait for long before they get what they are looking for.
Seo, logo services, online marketing and content curation
Most web development companies also provide content marketing services. As a business owner, you want your business to hit the ground running from minute one. The web design company will therefore advise you to buy a brandable expired domain that has already moved out of Google sandbox, has backlinks as well as page authority metrics. The company will also help you in content curation, SEO and online marketing through sharing to various social media platforms. The company could also do free logo design services that will accentuate your website as well as act as your trademark.
Automated website builders and loaders
As a mattress seller, you probably know nothing about web design and coding. As such, you need automatic website builders and loaders so that all you need to do to upload content is copy paste into templates or drag and drop images to the places that you want them.
Promo codes offer and affiliate marketing
Most web design companies provide promo codes and offers for their domain sales and hosting services. Look out for these offers so that you can get your services at a lower price than the market price. You will also find out that some web design services offer affiliate marketing such that you can refer other people to buy their services and you earn a commission from your referral.
Augurs well with your audience
If you are targeting a youthful audience, you need a flashy website that is optimized for mobile usage since most youths are on smartphones. If it is for the elderly, you need to have toned down theme colors as well as conspicuous images and text that the elderly can see without straining.